Callandra: that's why I said
popular artists of Avex are usually active and release a lot
My English isn't good to convey my opinion, but the sentence above means that not all of their popular artists are active, and T&T isn't even a popular name in public anymore to begin with. Besides, Tackey seems to like producing butai more than anything else, and Johnnys just let him do whatever he wants, so it couldn't be helped.
To me, Johnnys is like the one who wants it to be done, and Avex is the one who shows HOW it'll be done. All the marketing strategies of Kisumai have already been done/started in the past by other Avex artists (multiple versions or shop versions, fast releases, ...). KT wasn't the first artist releasing single, album and DVD on the same day. Ayumi Hamasaki was. So while Johnnys has more power in Kisumai's activities, Avex should be able to voice their opinion to make the plan go smoothly because they have more experience in marketing field.
Anyway it's not like we know what was written in the contract between Avex and Johnnys, so it's hard to discuss more on this matter.
I'm not really sure what you mean by the frequent releases affecting popularity
THSK was successful with this strategy : their sales increased one by one in spite of only being allowed to be on less popular TV shows to promote their songs. Why? Because their frequent appearance made more and more people knew and remembered them. That's how Avex did it. SMAP and TOKIO are the bad examples of this strategy (and I don't know much about them to comment), but it's common sense that you can only gain or remain your popularity if people have chance to see you frequently (if not, then you should be a household name to make public remember you) and you know how to make they love you. seca
: I also have a feeling that they'll announce their eighth single when touring lol. But 3-4 months aren't short compared to this time. It seems like they want to promote all those thing at the same time to save the budget. I'm not sure if it's a smart move or not, but it'll hurt their sales, I think.